We were delighted to collaborate with After Hours on a series of hand-crafted, papery stop motion animations to promote the D&AD New Blood Awards 2016. Like all stories, this had a beginning a middle and an end.

Agency & Concept: After Hours
Art, direction & sound: Picturesmith

The beginning

The first phase was an awareness campaign using email and social media, to tell colleges and students about the New Blood Awards.

The middle

This phase was designed to communicate the three New Blood events.

The end

Finally there was the ceremony it’s self, for this we created the Intro and Outro, as well as the sponsor and Black & White pencil stings.

Behind the scenes

And here’s a making of video that the lovely people at D&AD made…